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| Makedonski Telekom - Company - Strategic Commitment |
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Strategic Commitment
Sustain - Transform - Innovate
Mission: Market leader in “Connected life and work” Aspiration: Highly esteemed service company In order to live our vision and accomplish our aspiration to be a highly esteemed service company, the management of Makedonski Telekom and T-Mobile developed the new company strategy which incorporates the three main messages “Sustain – Transform – Innovate” and which is aligned with the strategy of Deutsche Telekom “Fix – Transform – Innovate”. The customers and their demands, as well as the market movements, are the main drivers of the changes in the company strategy. In a market environment which is continuously developing and is highly competitive, the private and the business customers demand an “all in one place” service, which provides them, any time and any place, with constant access to information via various devices and platforms. Makedonski Telekom and T-Mobile Macedonia are keeping up with the global trends in the business. Thence, the fields on which the 2010-2015 strategy is focused are as follows:
Our vision, aspiration, brand, organization and corporate culture are changing and keeping up with the pace of the growing customer needs, while concurrently responding to the new challenges.
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