Strategic Commitment

Sustain - Transform - Innovate

Mission: Market leader in “Connected life and work”

Aspiration: Highly esteemed service company

In order to live our vision and accomplish our aspiration to be a highly esteemed service company, the management of Makedonski Telekom and T-Mobile developed the new company strategy which incorporates the three main messages “Sustain – Transform – Innovate” and which is aligned with the strategy of Deutsche Telekom “Fix – Transform – Innovate”.

The customers and their demands, as well as the market movements, are the main drivers of the changes in the company strategy. In a market environment which is continuously developing and is highly competitive, the private and the business customers demand an “all in one place” service, which provides them, any time and any place, with constant access to information via various devices and platforms. Makedonski Telekom and T-Mobile Macedonia are keeping up with the global trends in the business. Thence, the fields on which the 2010-2015 strategy is focused are as follows:

1. Maintenance of the customer base with a top customer experience
   On a market which is continually developing and on which there is a growing competition, our intention is to remain the leaders by offering premium quality and services that distinguish us from the competition. By improving the traditional services and promoting new ones, it is our duty to provide the highest quality and the most valuable services for our existing customers.
   
   
2. Transformation of the networks and processes for the gigabyte society
   “Connected life and work”, as a new company concept, imposes new integrated IT platforms and applications, as well as new, integrated gigabyte networks, both optic and wireless.
   
   
3. Transformation of the processes and the corporate culture
   Transformation is the synonym of leadership in our industry, which also means changing the culture in the daily work of all employees by transforming and optimizing the processes and transforming the infrastructure.
   
   
4. Innovative activities throughout the entire value chain
   Innovation as a manner of differentiation on the markets enables growth for the company by changing the revenue structure and providing for an entry into new businesses. Innovation as a new style of operation whose core is comprised of new technological inventions is currently the only right way that leads to success and permanent benefits.
   
   
5. Innovative approach to attractive contents and applications
   Product development and offer of digitalized and personalized services available to the customers regardless as to whether they are at home, at work or on the go.

Our vision, aspiration, brand, organization and corporate culture are changing and keeping up with the pace of the growing customer needs, while concurrently responding to the new challenges.