• Attractive offers and discounts of numerous categories via the Telekom MK App

Win cinema tickets, a delicious burger, an extra discount for new furniture or save money on your next hotel booking - Magenta Moments will make all this possible. The programme offered by Makedonski Telekom is a part of the international initiative of Deutsche Telekom for prizes and benefits for the customers. It is an essential element of the long-term strategy of the Group titled Magenta Advantage. At the core of this strategy is the ambition of Deutsche Telekom to gradually expand its sphere of action also beyond the telecommunications business – by upgrading its valuable customer base, the brand and the partnerships.

With Magenta Moments, Deutsche Telekom is taking a step forward and it is expanding the role of a telecommunications service provider into a daily companion which is worth having and which offers real value to the customers.

“Magenta Moments is a real example of our firm commitment to provide the customers with much more than telecommunications services. In cooperation with our partners, this programme provides attractive offers and prizes in the simplest of manners, digitally, via a smart phone. We are opening a new chapter in our work, we are engaging for the satisfaction of the customers and their experiences at a completely new level by leveraging the international presence of Deutsche Telekom throughout Europe.” - said Emilija Andonovska, the Chief Commercial Officer B2C.

Magenta Moments is providing attractive offers and discounts from international, national and local brands in many categories related to lifestyle. In addition to telecommunications services, the offers comprise food and beverages, entertainment, travels and shopping.

The programme will soon gain an international character, which means that when the customers travel to the participating countries they will be able to enjoy the benefits available in the respective country.

Deutsche Telekom is the first telecommunications company which, via Magenta Moments, is applying its international presence for the direct benefit of the customers throughout Europe.

The customers are getting a programme comprising exclusive and personalized prizes which is simple to use via the Telekom MK App. In addition, they will be able to invite friends and family to join, and soon they will also be able to share prizes with them. The experience has been rounded up with gaming interactions that may be earned with Magenta hearts, which are actually the currency of the programme and which can unlock even more prizes and benefits.

With all these features, Magenta Moments is marking a new chapter which is expanding the role of Makedonski Telekom from a telecommunications service provider into a valuable daily companion which is engaged for the satisfaction of the customers at a completely new level.

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