- For each returned electronic device, the company will plant trees in the regions affected by the fires

In the eco-initiative of Makedonski Telekom Together for the Protection of the Environment which started in March of this year, over 4000 old electronic devices have been collected which will be adequately recycled in partnership with Zero Waste.

This action, which is still ongoing, will contribute for reducing the electronic waste, as well as for recovering the green areas. For each returned electronic device in any Telekom shop, the company will plant trees in the regions affected by last year’s fires. During autumn, when the weather conditions are favourable, 4000 or more trees will be planted, depending on the number of collected electronic devices.

The objective of the initiative is a joint action with the customers for the purposes of protecting the environment – reducing the harmful effects and restoring the natural resources.

This commitment is part of the global #GreenMagenta initiative of Deutsche Telekom which is being implemented in 10 countries throughout Europe. The goal is, by means of joint forces, to collect and recycle 1 million old electronic devices by the year 2024.

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