Gen Z volunteering project leaders can feature non-profit projects on the platform, connect with peers and attract new volunteers, regarding which they are presented with an opportunity to get additional support from Telekom.
The campaign is a part of Deutsche Telekom’s ongoing commitment to supporting the Gen Z digital optimism.
Donate a Computer and Ways2Help are the first volunteer organizations that will receive support from Deutsche Telekom so as to enhance their impact even more.

Deutsche Telekom is providing its support for the Gen Z volunteerism through the free global digital platform #WhatWeValue. #WhatWeValue arose from the fact that 82% of the Gen Z globally say that they are active in one way or another when it comes to advocacy and activism, with their biggest motivation being the impact on the community, friends and family . The brand, on the other hand, recognises the importance of the next generation taking action on environmental issues and social causes, and it offers its support through this initiative. The platform utilises NFT technology to transform the possibilities for digital connectivity into real world value, while also promoting the causes that are of significance for the Gen Z.

Digital Community and NFT for ‘good’
The platform is free to access. It is open to volunteer project leaders aged between 18 and 30 from across Telekom’s European footprint to host their own volunteering projects. The leaders of project that meet the required criteria can feature and amplify their work on the platform. The diverse categories include gender, racial and social equality, disability advocacy, climate change, urban regeneration, mental wellbeing, migration and more.

Creating a real world impact
The #WhatWeValue online community can ‘boost’ (by clicking ‘like’, ‘share’ and ‘follow’) the projects featured and thus enhance their overall value and provide them with a higher ranking. At the end of each month, the two highest-value projects will receive customised support from Telekom to supercharge their causes. The first volunteer organizations at a national level that will receive non-cash benefits from Deutsche Telekom are already known. From Macedonia, these are the volunteer organizations Donate a Computer and Ways2Help. Borce Stamenov from Donate a Computer, whose main cause is to ensure digital inclusion of the children from socially deprived families who cannot afford a computer, thus being denied the right to an equal quality education, says: "The support provided by Deutsche Telekom is of a crucial importance: by having access to the internet and an education as to how to properly use the devices, it is enabled for everyone to be included in the possibilities which are available nowadays. We are pleased with the fact that we share the goal for social inclusion and this help will enable our team to increase the number of donations, thereby by amplifying the digital inclusion process. “ Aleksandra Manolceva, the leader of the volunteer organization Ways2Help, said that #WhatWeValue is an excellent motivation and encouragement for the volunteers who thus understand that they are seen, heard and supported, especially the young ones, who aspire to make changes and whose faith in optimism and a better tomorrow in the community is fortified. “The support provided by such great initiatives that invest in ‘small’ projects resonates with and supports the ideal of Ways2Help. Concurrently, it globally spreads the brand message that giving ‘little by each of us is a lot to some of us!'”, says Aleksandra. After the initial launch in June 2022, the platform already plays host to nearly 100 diverse projects from over 10 different countries. Deutsche Telekom has pledged to provide tangible support for 6 leading projects for each country over the course of 12 weeks to help supercharge their volunteering causes. #WhatWeValue will be supported by a series of event activities hosted on the social media site Discord. Over the course of 12 weeks, there will be a range of inspirational talks, conversations and stories from volunteering experts.

Ongoing commitment
The platform is part of an ongoing programme of activities which Deutsche Telekom has developed specifically to inspire young people to engage in activism through connected technologies. As a part of the ongoing commitment to supporting Gen Z, #WhatWeValue follows on from the brand’s #WhatWeDoNext and #WeAreFutureproof campaigns, both of which highlighted the unique value of the first generation of true digital natives to building a more positive world and also enhanced the digital optimism.

Get involved
To submit a project or find out more about the Deutsche Telekom platform #WhatWeValue, please visit https://whatwevalue.telekom.com/mk-MK

Press Center

{{Title}}