We talked with Robert Grashkoski from Makedonski Telekon about InOne – smart solution for online marketing and sales
We live and work in a digital time when the business should be inevitably present in the online world. Small and medium business face many challenges while making the first steps of online advertising, e-sales, e-communication with the clients, presenting the brand, activities that seemingly require a lot of time and finances. However, today, there are solutions, such as InOne, where with only one application on your device you get all the necessary tools for smart online working. We talked with Robert Grashkoski from Makedonski Telekom about the advantages of InOne that guarantee advantage before the competition.

How can constant online presence help small and medium businesses?
If in the past the rule was that the location is crucial for the success of the business, nowadays almost all businesses are found at the same location – on the Internet. The online sales, digital marketing, presence on the social networks and the constant 24/7 contact with the customers are solid advantage compared to the competition. Especially now the online channels are number one option to retain the current clients and attract new ones.

What does InOne provide for the businesses?
It provides them with a fast, simple and efficient manner of online sales and use of powerful tools for digital (internet) marketing that are directly connected to the social networks as the most powerful medium for communication with a wide group of potential buyers.

For which businesses is this solution most suitable?
The InOne solution is just one of the many digital services available for the customers, as a result of our strategy to be the driver of the digitalization of the companies, especially the small and the medium ones. This solution is intended for the small and medium companies that have relatively small number of products/services and want to promote them on the Internet thus increasing their customer base.
Even though the companies can get this solution in various combinations with our communication services, they will get the most benefits if they use it within the communication services package Magenta 1 Business that provides the biggest value for the companies.

How to strengthen the image by means of advertising on the Internet without big expenses?
Fast action is especially important today when the digitalization with unstoppable speed enters all spheres of life and work and in circumstances where the market conditions change every minute. In that sense, the on-time and accurate information on specific target groups of consumers are a necessity in the process of achieving competitive advantage and attracting loyal and satisfied consumers. The satisfied and loyal consumers are the most reliable “recipe” for strengthening the image, especially in situations when they are acquired via creative internet advertising, which, by the way, offers enormous possibilities for cost optimization.

How to achieve better sales with this solution?
Here, it is very important to emphasise that the InOne solution is much more than an ordinary tool for online presence or advanced website. Placing a website which is optimized to “appear higher” in the internet search is actually the first necessary steps for successful use of the tool. However, the real power of the InOne solution is in the tools that are practically created to achieve better sales. The most important aspect here are the tools for company profiles management on the social networks (Facebook, LinkedIn, Twitter), the contact management system as crucial for promotional activities and activities for stimulating the sales, such as online reservations, orders and questions. In the background, these activities are monitored by tools via which their effects can be assessed, which generates many useful information on the planning of the future promotions and advertising campaigns.
No solution, even InOne, as perfect as it can be, will ever yield the expected results unless it is used in a continuous and optimal way. In order to achieve better sales it is crucial to use the solution tools every day and in a manner that will lead to efficient and effective interaction with the buyers. This is possible if the customers implement the promotions and publish content and information on their services and products that are relevant for their consumers in a planned and well-thought manner. The goal is to achieve as much presence of the interested consumers as possible on the website and on the company profiles on the social networks, i.e., in a stimulated way, to increase the number of potential consumers, who, at the end of the sales process, will be able to completely buy online.

How are the results of the sales and marketing campaigns monitored?
The contact management system contains the data on all realized interactions via the company website, the social networks and the company e-mail. These data are systematized and stored at one place, which enables analysis of the results from the promotional campaigns or organizing promotions which target group will be all or some (segment) contacts contained in the contact management system. These promotions can contain special benefits for the potential buyers, rewards for the loyal clients or discounts for seasonal products.

All of these functionalities look very useful. But, how is the platform managed and does it require adequate preparation?
The management is simple. It is done via a web application that is accessed online. The user environment is adapted for users without advanced IT knowledge, i.e., for a group of business people whose primary activity is business management. Of course, some of the users will come across some of the functionalities and the concepts for the first time. However, thought the process of training, and, of course, via the customer support which are part of the service, the customers will have the opportunity to acquire the necessary skills and adequate experience for successful use of the platform.
In fact, once the customers acquire the skills for use of the platform, the only challenge will be acquiring experience in creative development of promotions and advertising, as well as completion of the online sales, for which, undoubtedly, having a quality tool and skills for its use is not enough, but it is necessary to round up the entire process of digital marketing and online sales, as well as to have a competitive and demanded product as a main precondition for successful sales.

Interview

{{Title}}