Company achieves highest brand value in its history

Deutsche Telekom defends the top spot as the most valuable telecommunications brand in Europe. The company gets also the second most valuable German brand in the world after Mercedes-Benz. They are followed by BMW and Volkswagen. Amazon gets the most valuable brand across the globe, followed by Apple and Google.

According to the “Brand Finance Global 500” ranking, Deutsche Telekom has also achieved the highest brand value in its history, at 46.26 billion U.S. dollars. This is an increase of 15.2 percent on the previous year's value. Since its relaunch in 2008, the brand has seen continuous growth in value, increasing by an impressive 420 percent.

In Macedonia, the most valuable European telecommunications brand is present via Makedonski Telekom, which has been part of the Deutsche Telekom Group since 2001.

Every year, Brand Finance determines which brands are the most valuable in the world. Deutsche Telekom's ranking reflects the stability of the strategy, according to the UK-based consultancy firm. The company successfully continued its positive business development in the last year, while also making long-term investments in network quality, innovation and customer service, all of which form the basis for the increase in brand value.

Information on “Brand Finance Global 500”: www.brandfinance.com

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