According to the Brand Finance Global 500 ranking, Deutsche Telekom is the most valuable European telecommunications brand

Deutsche Telekom has achieved the highest brand value in its history, at 36.4 billion U.S. dollars. According to the Brand Finance Global 500 ranking, this is an increase of ten percent on the previous year's value. This compelling result again makes the company the most valuable telecommunications brand in Europe, followed by Vodafone and Orange. Since its re-launch in 2008, the brand has seen continuous growth in value, increasing by an impressive 309 percent.

Deutsche Telekom is also the second most valuable German brand in the world after BMW. They are followed by Mercedes-Benz, VW and Siemens.

Every year, Brand Finance determines which brands are the most valuable in the world. According to the UK-based consultancy firm, Deutsche Telekom's ranking reflects the stability of the brand strategy. In addition, the telecommunications company successfully continued its positive business development in the last year, while also making long-term investments in network quality, innovation and customer service, all of which form the basis for the increase in brand value.
Makedonski Telekom is a member of Deutsche Telekom Group since 2006.

More information on the Brand Finance Global 500 study is available on the website http://www.brandfinance.com

Brand Finance Global 500 compiles a ranking of the most valuable brands in the world by brand value. This value is measured in U.S. dollars and the valuation date this year was January 1, 2017. The brand values are calculated on the basis of the question of what license fees a company would have to pay if it did not own the brand. In addition to the brand value, each of the 500 brands is allocated a brand rating: modelled on the credit rating, this value represents a benchmark of the strengths, risks and potentials of a brand, compared to the brands of its competitors.

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