Deutsche Telekom achieves the highest brand value in its history
Growth at a record level compared to the previous year

Deutsche Telekom is once again by far the most valuable European telecommunications brand. According to the latest Brand Finance Global 500 report, the Group has recorded the highest brand value in its history, at 51.1 billion U.S. dollars. This is an increase at a record level of 27.9 percent compared to the previous year. Ever since its brand relaunch in 2008, Deutsche Telekom has managed to increase its value by 475 percent.

According to the report, Deutsche Telekom took the third place among the global telecommunications companies, behind Verizon and AT&T and ahead of China Mobile. It also improved its ranking among the world’s leading German companies, taking the second spot behind Mercedes-Benz and ahead of Volkswagen and BMW. In doing so, the company was the only one of Germany’s top three companies to increase its brand value. The most valuable brand worldwide is Apple, beating out Amazon and Google. Telekom is listed in the 23rd place in the overall ranking of the world's most valuable brands.

The British consultancy Brand Finance puts this significant increase in the Deutsche Telekom’s brand value down to the positive economic development in Europe and the United States. In addition, the Group was again able to score points with sustainable investments in network quality, innovations, and customer service. The successful merger with Sprint in the U.S. and its subsequent rebranding had a particularly positive impact. This lent the brand an additional dynamic, which it used to go on to take the leading role in the 5G rollout. The institute also expects Deutsche Telekom to develop new revenue prospects in the European markets thanks to the rapid progress of the new mobile communications technology.

Brand Finance Global 500 compiles a ranking of the most valuable brands in the world by brand value in US dollars. The brand value is calculated on the basis of the question of what license fee a company would have to pay if it did not own the brand. In addition to the brand value, each of the 500 brands is assigned a brand rating. Modelled on the credit rating, this value represents a benchmark of the strengths, risks, and potentials of a brand compared to its competitors. Find out more about the Brand Finance Global 500 report at www.brandfinance.com.

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