IDIVIDI was finally presented with the acknowledgement that it deserved a long time ago - Superbrands – and it joined the assemblage of the strongest Macedonian brands.

More than 200 new contents are published on IDIVIDI on a daily basis and at the same time you can read the already published more than 500,000 contents
IDIVIDI is visited by 450,000 different visitors on a monthly basis
The IDIVIDI services enable interaction, browsing, sharing contents, education and entertainment for each visitor
www.idividi.com.mk/recnik will provide you with a two-way translation in seven foreign languages, as well as with a glossary of foreign terms and expressions
The most visited contents are the ones providing advice on health and a healthy life style, show business news, promptly published breaking news, as well as erotic contents
IDIVIDI is used by more than 50 popular brands as an advertising channel

Interview with Igor Savin, editor of the IDIVIDI portal of Makedonski Telekom

What is your opinion, what was crucial for to select IDIVIDI as Superbrands?

The readers on the one hand, IDIVIDI on the other. These are the two components that brought this acknowledgment to IDIVIDI. The greatest culprits for promoting the values of IDIVIDI are the readers themselves, who confirmed the quality and the success of “the walking man” with their positive comments. The ‘word-of-mouth’ from one reader to another is the most precious recommendation that a brand can desire. On the other hand, we have IDIVIDI which, as the first Macedonian internet portal, showed and proved that the greatest brands are built with great dedication, a well-organized team and with an assortment of the right information at the right time.

Furthermore, we must not forget the ranking of the portal in the first place by several marketing agencies, as well as by the Macedonian Media Institute. It is unquestionable evidence that IDIVIDI is a well-known brand, a No. 1 portal, with an indisputable quality of the contents. On the other hand, the willingness to help, any time, any place and at the right moment, with timely information, has awarded IDIVIDI with numerous acknowledgments for a successful cooperation with charity institutions as a supporter of this type of activities.

What distinguishes IDIVIDI from all the other portals is the long-years’ experience, the dedication to its readers and the tendency to always be one step ahead of the others. The modest number of several thousand visits per day at the very beginning did not even by far give a hint that the number thought of as unreachable at that time, 90,000 visits a day, today would become reality.

If we are measuring on a scale from 1 to 5, how strong was the reaction of the team when you found out about the reward?

I remember well that in a previous conversation you asked me whether, according to some subjective parameters, I could measure how many units of creativity were necessary for designing and realizing this internet site. At that time, I replied that I have no knowledge of any such measure and I asked you if it was some novelty in the SI system?! Here we are once again in a similar situation, the difference being that now we have a defined scale :). I suppose that 5 would be the expected answer, but to be honest, I really couldn't speak for the individual members of the team in terms of their feelings at the moment, even though I believe that we all see IDIVIDI as a part of ourselves. Each success of IDIVIDI is success for each individual member of the team, and I doubt it that there is anyone that wouldn’t feel pleased and motivated for further successes by the personal success. When you put your heart in what you are doing and you are acknowledged for that it is just like you have been graded with honours at college. This is a good comparison; the reaction of the team was as though they were students graded with honours. The reaction is instantaneous, but the pleasure and the desire for new victories endure and increase over time.

About the paving the way up to this point...

IDIVIDI did not appear in the web space incidentally or accidentally. Ever since 1999, there was the first portal functioning within Makedonski Telekom www.mt.net.mk, where, in addition to customer information, also daily news was published, while the entertainment content was quite poor. Concurrently, this was a pioneer step in Macedonia when it comes to web portals.

In 2004, the www.mt.net.mk domain was assigned to the corporate web page of MTnet, while the new name IDIVIDI was chosen for the part that grew into a separate portal, known for its logo - the walking man. The original idea for the name arose from the desire to go, to see and find out what’s new. IDIVIDI was the right choice, a palindrome easy to remember and an expression which subconsciously became a part of our daily vocabulary.

By launching the new domain, also the new content concept of the portal was promoted. In the years that followed up until the present moment, by following the habits, the demands and the preferences of the users, IDIVIDI has always been fulfilling the wishes of the visitors by enriching the content concept and the content quality. IDIVIDI focused on providing news for everyone, at any time, in Macedonian, Albanian and English.

The electronic medium as opposed to the printed one has enabled a new and specific manner of communication, which has made IDIVIDI the first popular ‘messenger’ of the modern times.

In addition to the rich information resources, IDIVIDI is the first portal that introduced 15 web services. The purpose of these services is to enable our visitors to have a virtual corner where they can spend their spare time interacting with the other visitors, but also easily and promptly arriving to the required information.

What happens next?

Together with the readers we have contributed for a successful Superbrands story which will be told in more than 90 countries and we have become a part of the Superbrands family for the years 2011/12 with other 42 companies in Macedonia, selected in a competition of around 1000 brands. If it weren’t for the readers who daily visit the site, IDIVIDI would certainly not have gotten this acknowledgment, while the readers would not have visited IDIVIDI if the contents were not attractive, topical and interesting, and above all, great entertainment both for the young and the elderly. These are some crucial features that the people from Superbrands recognized. These are features that undoubtedly satisfied the criteria of Superbrands and brought this acknowledgment to IDIVIDI, whereby it became the first Macedonian Superbrands portal.

This acknowledgment is also motivation for the IDIVIDI team, which in the forthcoming period will strive to keep the given trust and continue to comply with the suggestions and demands of the readers, as well as to respond to the 90,000 daily visits a day with much richer contents. At the same time, we are going to exert maximum efforts to keep the primacy of a modern information portal, a well-known brand, synonym of fast and timely information, especially nowadays when in the Macedonian web space more and more new portals appear on a daily basis and the competition is becoming increasingly fierce.

At the end, here is one message for those that read, as well as for those that do not read IDIVIDI: Make IDIVIDI your homepage!

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