Second year of partnership between Makedonski Telekom and Golden Drum

Branko Dzalev is the creative young man from Macedonia who won this year’s prize for the best poster solution on the topic: “Mobile phones and social networks addiction". For the best solution, Branko was awarded with a free airplane ticket to Portoroz, hotel accommodation and full participation fee for the renowned Golden Drum Festival. The competition and the prize are an idea that arose from the partnership between Makedonski Telekom and Golden Drum in order to give encouragement to creative young people from Macedonia.

“I had several ideas inspired by the notion of “Mobile phones and social networks addiction”. As an active user of a smart phone myself, I saw my own reflection in the motif of the campaign and a relied on my own experience and the meaning of this digital addiction for me. It inspired me to focus my concept on something real, something that we do not see through the screens on which we spend more than 8 hours a day. It goes without saying that smart phones have become an inevitable part of our lives and since I grew up at a time when we still played hide-and-seek and when being active was much more significant than posting on Facebook, I know what it means to take some time and simply look at what you are unable to see with the phone” – Dzalev stated on the occasion of the prize and his design solution.

“Sometimes you look but you don’t see“ is the concept that gave the starting point for the realization of his idea. “It is what happens, but we most often miss while being captured in a different, digital world, which moves the borders of reality on a daily basis. I took celebrities as an example because their appearance as captured by a phone or any camera lens will never come to match what we would see with our own eyes. It was my basis for reflecting the topic of this creative notion”. – Dzalev said.

The Young Drummers Competition was conceived as an idea several years ago at the Golden Drum Festival, in an effort to give a chance and encouragement to all young designers for creating something good and coming to the festival. This is the second year that this competition has been organized in Macedonia together with Makedonski Telekom. “They immediately recognized our idea focused on creative young people and provided their unconditional support in this joint project”, - Andrej Pavlovski, ambassador for Macedonia of the Golden Drum Advertising Festival, stated.

The Golden Drum is a renowned international advertising festival which was first held in 1993. Ever since then it has managed to grow into the largest and the most significant festival in the region which unites at one place the creativity of the marketing agencies and the different cultures from various countries (Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, The Czech Republic, Egypt, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kirgizstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan).

This event is held once a year in Portoroz and it comprises a rich and versatile programme filled with lectures by internationally acclaimed professionals and worldwide celebrities in the advertising industry. This is the second year that Makedonski Telekom has been a partner of Golden Drum.

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