Telekom Electronic Beats’ metaverse experience with club, cinema, and record store launches on Roblox today
DJ Boris Brejcha to play sets in the club as avatar from April 22-24
Animation art provided by talents incl. Jack Sachs, Haein Kim, and Aleksandra Bokova
Deutsche Telekom first telco to join Roblox

Telekom Electronic Beats (TEB) is once again entering the metaverse and will launch the virtual club experience “Beatland” on the online platform Roblox (NYSE: RBLX) today. Deutsche Telekom is the first telecommunications company to have created a metaverse experience on Roblox. To celebrate the launch, DJ and producer Boris Brejcha will play a number of sets at the virtual club from April 22-24. In addition to the club, users can also purchase digital items at the record store and watch short, animated films from selected artists at the cinema.

Live events in the metaverse
Boris Brejcha, a DJ who has frequently played live sets across Europe, the U.S., and South America, will be behind the decks in the “Beatland” club in avatar form every hour from Friday the 22nd of April to Sunday 24th of April: “Clubbing nowadays ultimately merges real and meta. We all strive for emerging technologies and innovations in nightlife culture. I am really excited to interact with the community and play my set as an avatar in metaverse - ‘Beatland’ by Telekom Electronic Beats”, explains Brejcha.

The “Beatland” world has been developed by The Gang from Sweden, one of the world’s leading Roblox creator studios, in collaboration with Art Direction and Design Studio Yukiko from Berlin, and animation artist Jack Sachs. The team worked closely with FSM (German Association for Voluntary Self-Regulation of Digital Media Service Providers) to create a virtual world designed with safety as a key objective. As a result, the metaverse experience brings young people from across the globe together to experience music culture in a completely new way.

Interaction and gamification
Users can get actively involved in role-playing activities in “Beatland” including taking on various virtual nightlife-jobs in the “Beatland” world such as record store manager, promoter, or club bouncer in avatar form. Users can buy different outfits for their avatars and various digital items (“verch”) in the record store and in the Telekom Shop with earned Beat Coins, a virtual in-experience currency that is earned by completing activities within “Beatland”. The proceeds, raised through the sale of in-experience verch, are then used to expand, and enhance the overall “Beatland” world. Visitors to the cinema can watch short films from Haein Kim and Aleksandra Bokova, raising awareness of socially relevant topics.

“With TEB, we have been at the interface between culture and technology for more than 20 years now. And I’m very proud that we’ve managed to keep pace with the dynamism of creative industries while also retaining the initial character of the program. One of the most exciting innovations at the moment is definitely the metaverse and the rediscovered trend towards avatars and the virtual music experience,” explains Wolfgang Kampbartold, VP International Market Communications at Deutsche Telekom. “With a wonderful creative team, we have managed to create a unique virtual space that we also want to use for further club events in the future to complement our real-world programs. I’m very excited to see how the audience will fill our virtual club with life and I’m looking forward to this new experience.”

Further information for the media at:

About Deutsche Telekom:
https://www.telekom.com/en/company/company-profile

About Telekom Electronic Beats
Since 2000, the European-wide Telekom Electronic Beats music project has been echoing the ongoing evolutions of music, design, art, fashion, and new technologies. Virtually no other brand initiative has had such lasting, influential involvement in music culture. The project focuses on Web3 experiences, streamings, audiovisual content, as well as live events in Deutsche Telekom’s markets Germany, Poland, Romania, Croatia, and Hungary.

Press Center

{{Title}}