• The international campaign with the message: “Real connection is the most beautiful gift” will be aired in ten countries

• Telecom calls for greater tolerance and unity

The international New Year’s campaign of Deutsche Telekom with the message: “The most beautiful gift is when we are truly together” portrays a typical holiday scenario: a family that gets together for the most beautiful celebration of the year. Everyone is happy to see each other again, despite the awkward questions and expectations from the relatives. But, only one question really matters: “Are you happy?” “

This is the first international campaign under the Deutsche Telekom's new slogan: “Connecting your world”, and this is exactly what the campaign stands for: real human connections that matter to us.

“During the holidays, different generations with different lifestyles come together, naturally leading to differing points of view and expectations, which are often expressed through uncomfortable questions” - says Ulrich Klenke, Chief Brand Officer at Deutsche Telekom. “At Deutsche Telekom we stand for diversity, openness and tolerance. Everyone should be allowed to live their lives as they see fit. What truly matters is the deep connection we share with those we care about, despite the differences. “

Creating emotional closeness with sincere questions

The story revolves around a young man who comes home to see his family for the New Year’s holidays. Instead of the expected joy and harmony of the family reunion, he is bombarded with questions: “When are you going to get that university degree?“ “Have you finally found yourself a girlfriend?“ “When are we going to have grandchildren?“

The mood is shaken until his grandmother asks him the most important question of all: “Are you happy? This genuine connection between grandmother and grandson ultimately outshines everything else in that moment.

The campaign created by Saatchi & Saatchi promotes greater interpersonal closeness in a light-hearted and playful manner.

Deutsche Telekom’s New Year’s campaign is aired in ten countries in Europe where the group is present: Macedonia, Slovakia, Germany, Croatia, Montenegro, Austria and Poland, as well as Romania, the Czech Republic and Hungary.

New Year’s campaign: You Tube

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