• The campaign was launched simultaneously in multiple countries and it calls upon people from around Europe

to reach out to their loved ones during the holiday season

The holiday season is the period of the year when we connect with the ones that mean the most to us. At the close of yet another year of uncertainty, it has never been more important to check in on our loved ones and see how they are doing. This campaign points to the need of social connection and the importance of showing care and attention to our dearest ones by asking them one simple question: “How are you?”.

Many of us have had a difficult year. More than ever before, people are anxious about the future. At this moment it is especially important to call each other and be here for one another. This campaign is a gentle reminder that it is about time to reach out to your loved ones and check if they are really okay.

The campaign is taking place in 9 countries, among which: Macedonia, Austria, Croatia, Slovakia, the Czech Republic, Germany, Montenegro, Poland and Romania.

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