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OUR STRATEGY

Nikola Ljushev,
Chief Executive Officer

We are an innovation leader and technology is one of the greatest assets we use in addressing the challenge of creating a healthy environment and equal digital society. These two goals are an integral part of our routine work every day. We feel responsible for making technology and innovation ubiquitous, and using it as a tool for fighting climate change and making technology accessible for everyone.

Our network forms the foundation for the digital future, so this year we are especially proud of building our 5G network within a very short period of time. After just one year, our network covers 26 cities, making 5G available to many customers. By introducing the first Telekom 5G smartphones – T Phone and T Phone Pro – at a very accessible price, we are taking a step toward the goal: digital connectivity accessible for everyone.

New technologies are working to combat climate change. Our smart city projects generate an electricity saving of more than 60 percent. We help businesses to save electricity by using Cloud services and an e-SIM helps us to reduce the use of plastic. In 2022, Telkom launched the Good Cause initiative collecting more than 12000 obsolete cellphones and planting 25 000 trees. These are milestones and highlights that motivate us to go even further…

We believe that nobody should be left behind and the digital future should be for everyone. That’s why we are committed to digital inclusion projects, working on bridging the digital divide. We include young people in this process and we co-create with them, teaching them how to use the technology as a tool. This year, young innovators created innovative solutions to fight climate change under the name Technology for the Planet. At the other end of the spectrum, we use technology to help seniors. One example of this is the Emergency Button project, which uses digital technology to provide security and support to people over the age of 65.

Taking responsibility for the environment and society is a long-term commitment for us that will go even further in the upcoming years.

Digital future should be for everyone

Branko Stanchev

We are obsessed with our customers. That is why we work tirelessly and continuously in order to offer top-notch services and superior customer experience. We are constantly investing in the latest technologies , in order to provide the most advanced services and solutions. Our task is to create a simple portfolio and to generate additional value with our products. The technological superiority, packed in the simplest possible portfolio, is the right combination.

Branko Stancev,
Chief Commercial Officer

Maja M. Naumovska

Our network is our tool to connect everyone across the world, so investing in our network infrastructure is the number one priority for Makedonski Telekom. We’re working hard in the field on fixed and mobile networks, investing millions to pave the way to our digital future.

Maja Milosavlevska Naumovska,
Chief Technical and IT Officer

Slavko Projkovski

We invest in new technologies which are working to combat climate change. We are committed to helping our customers preserve resources and reduce their energy consumption through solutions such as our growing offer of sustainable products and services.

Slavko Projkoski,
Chief Financial Officer

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Network, our tool for connectivity

Our network is our tool to connect everyone across the world, so investing in our network infrastructure is the number one priority for Makedonski Telekom. We’re working hard in the field on fixed and mobile networks, investing millions to pave the way to our digital future.

2022 was a big milestone for 5G. This is the year when Makedonski Telekom launched the first 5G network and within only a year built a very large network covering 26 cities. Three years ago, we started initial preparations for fifth-generation technology, and today we have the first commercial 5G network. Over the past years, we have been preparing, investing, testing, building and talking about the future, so we can now say that 5G is here. In February, we launched the first commercial 5G network in Macedonia, enabling the use of 5G services based on spectrum sharing with 4G. In March we covered the capital Skopje and we are continuing to extend the network. In June, Telekom acquired the 5G radio frequencies to enable gigabyte speeds. In line with expectations, 26 cities were able to use 5G services in October 2022, making this technology widespread throughout the country. In September 2022, we joined forces with many other DT NatCos to launch the first Telekom 5G smartphones – T Phone and T Phone Pro – at a very competitive price, making digital connectivity accessible for everyone.

These new devices empower our customers to enjoy the possibilities of our ever-expanding 5G network, ranging from entertainment to countless digital products and services. We have built the first and largest 5G network in North Macedonia in order to make this technology accessible to as many customers as possible and to enable the development of unprecedented services reliant on high-performance and failsafe Internet connections to facilitate data transmission in real time. This technology will be the engine for developing new functionalities, and unparalleled services and products that will simplify and improve our lives in all spheres.

In order to enable fast Internet connections everywhere, we rely on fiberoptic: we operate the largest fiberoptic network in the country which is expanding year by year. The optical network is growing and developing in parallel with the mobile network. At the end of the first nine months of 2022, more than 267 000 accesses to optics were enabled, which is 11 percent more compared to the same period in the previous year. We remain committed to developing the best network and creating innovative services and solutions so as to provide an optimum user experience.

5G network

Customer
Obsession

We are obsessed with our customers. That is why we work tirelessly and continuously in order to offer top-notch services and superior customer experience. We are constantly investing in the latest technologies – 5G, fibre optics, ICT and Cloud, in order to provide the most advanced services and solutions. Our task is to create a simple portfolio and to generate additional value with our products. The technological superiority, packed in the simplest possible portfolio, is the right combination.

We are proud to have a TRI*M index (measurement of customer satisfaction) with a value of 94, while the standard in the industry is between 50 and 70. According to Love Brands, Makedonski Telekom is No. 3 brand in Macedonia, far ahead of its competitors, and each year we achieve an increase. This proves the loyalty of our customers and at the same time it makes us even more motivated to become even better.

With the new digital tool "Medalia" we monitor the main indicators of customer satisfaction in real time. We survey the customers in order to get their opinion about the brand, products and services, as well as the experience they have with them. We use these results to establish daily routines for improvement of the customer experience. The customer's voice reaches us and we work on the correction of even the smallest signs of individual dissatisfaction.

Customer loyalty should be rewarded. That is why, in 2022, we started a new phase of the customer experience – a phase in which we want to give customers not only the best communication services, but much more. We launched the new digital loyalty and award program. Through the TelekomMK application, the customers can use discounts from numerous partners from various areas: commerce, education, health, home and interior design, automotive services, travels and many more. The program will continue to grow and improve, and we will continue to work on the best customer experience.

94

Tri*m index

(measurement of customer satisfaction)
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We act together for the protection of the environment, as our priority strategic commitment.

eco phone
RECYCLED

12,000

old cellphones
PLANTED

25,000

new trees

Good Cause
Initiative

Makedonski Telekom, together with the other European subsidiaries of Deutsche Telekom, is involved in a take-back eco-initiative for reducing e-waste and investing in the restoration of natural habitats in Europe. Our goal is to collect one million obsolete electronic devices by 2024 through combined efforts and participation in the global initiative. 

We started the local campaign in March 2022 to reduce electronic waste and achieve an even bigger goal – restoration of the areas that were affected by the big wild fires last summer. 

Our campaign to take back obsolete cellphones in any Telekom shop is our way of encouraging customers to get involved in this initiative and receive a discount for buying a new smartphone in return.

This initiative is still in progress and has proven to be extremely successful! As many as 12000 electronic devices had been returned by December 2022. The company has committed to plant a new tree for each collected device, but it has actually doubled this number and, in the forest action, together with employees, it planted 25 000 new trees in the Kocani Region on a surface area of 10 hectares.

The aim of this initiative is for all of us to work together in order to reduce the harmful effects on nature and create a healthier environment and а better future for everybody.

Makedonski Telekom continues to uphold its commitment to achieving positive change in society through direct involvement in the process of preserving the environment and its resources. Extreme fires in recent years have ravaged large swathes of countryside and prompted calls for action that need to be answered with concrete activities.

We need a common vision and collective efforts to achieve a change. Together with customers and employees the company contribute to the reduction and proper treatment of electronic waste and the restoration of green spaces in the regions devastated by fire.

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