According to the survey, only 28% of the companies are digitally mature

For the first time in Macedonia, Makedonski Telekom, in cooperation with IPSOS, initiated a research on the digital maturity of small and medium-sized companies, which included a representative sample of 530 companies. The aim of the research is to obtain a realistic view on the current situation and the data will be used to help small and medium-sized businesses successfully complete the digitization process.

The aim of the analysis was to examine to what extent Macedonian companies use the following digital segments: online communication, online marketing, security services, confidential services, utilization of software and server services and to what extent they are aware of their importance as a condition for business development.One of the main conclusions of the research is that only 28% of the companies in our country have a high digitization index.

In our country, large companies have a much higher digitization index (usage level of digital services), which is not the case with small and medium-sized companies. As many as 37% of the companies with 1-9 employees do not use digital tools, and 93% of them do not provide online payments for their customers nor do they use online protection. The research showed that many companies in this segment do not have their own websites and social platform profiles and show a lack of concern about data security.

In contrast, digitally mature companies, thanks to the use of digital tools, have dealt more successfully with the Covid-19 crisis, returned to normalcy more quickly and experienced a smaller drop in revenue.

“Digital tools are essential for businesses, and their transformative effect was most pronounced during the Covid-19 pandemic, which changed the way things are done overnight. It is our responsibility as a digital leader to not only offer services, but also to foster the widest possible range of digital transformation. This has given rise to the idea to conduct research and offer small and medium businesses a period of using our digital services free of charge, as well as the opportunity to educate themselves through webinars so that we can all work together on the digital maturity that is a prerequisite for the success of the businesses today”, said Goce Mitevski, Chief Commercial Officer B2B.

The results of the research were presented at the first of the series of webinars called “Digitization, now!” dedicated to the right steps for digital transformation of small and medium enterprises. Makedonski Telekom offers small and medium-sized companies a period of using digital services free of charge, allowing them to become familiar with the services, their simple operation and the potential they offer for a successful business.

Sign up for the webinars at LinkedIn and discover the potential of the digital tools in the promotional period free of charge.

Read more about the research at the following link.

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