Deutsche Telekom started a new "Europe" campaign, with the star tenor Andrea Bocelli as its new face. .
"A borderless Europe needs borderless communication", says Timotheus Höttges, Chief Executive Officer of Deutsche Telekom
"Feel connected all over Europe. With the best network." supports the DT Group's strategy for becoming the "Leading European Telco"

Deutsche Telekom started a new "Europe" campaign, with the star tenor Andrea Bocelli as its new face. With its campaign claim, "Feel connected all over Europe. With the best network." the star tenor and the telecommunications company express their shared belief in the idea of a connected Europe, and Deutsche Telekom will again highlight its Group strategy for becoming the leading European telecommunications provider.

The campaign will be implemented in twelve countries members of the Deutsche Telekom Group. Makedonski Telekom was the first to join the campaign at the beginning of this week, when it announced the summer roaming promotion for the users with free 250 MB internet and 50 minutes in roaming in 26 countries in Europe.

"We, Deutsche Telekom, see Europe as a gain. We operate in 13 European markets. This makes us more international. We exchange ideas and information amongst our national companies. We learn from each other, and that makes us better. Network technology and digitization are the basis for borderless communication. A borderless Europe needs borderless communication." - explains the Chief Executive Officer of Deutsche Telekom, Timotheus Höttges, thereby affirming the importance of the European idea with respect to entrepreneurial decisions.

"We want to continue investing in our pan-European network and in innovative services, with a view to expanding our technological leadership in Europe, and offering the best customer experience. The network of the future should connect as many people as possible, across boundaries, and offer maximized bandwidth, the best service and innovative products.” - adds Claudia Nemat, Member of the Deutsche Telekom AG Board of Management responsible for Europe and Technology.

"You can’t see what it is that connects Europe. But you can feel it."

The "Europe” campaign represents the connectedness of countries and people, through a network that is invisible but always provides this feeling of connectedness. The TV commercial conveys this idea through Andrea Bocelli, who lost his eyesight at the age of 12. The tenor takes the viewer on a whirlwind trip across Europe. Accompanied by emotionally appealing images and music, he explains the significance of the network's power to overcome boundaries. With his arms flung wide open, Andrea Bocelli symbolizes connectedness throughout this network, throughout Europe.

For Andrea Bocelli, today's network technology is one of the greatest achievements of our modern world. “The network turns Europe into a community and brings people closer together. Like my music. Music is a special language that everybody understands – and thus connects people. Life is a complex web of relationships with people. With the help of this network and new technologies, I want to stay connected with all the people who are important to me. What is true for music is also true for the network: You can’t see what it is that connects Europe. But you can feel it." - says the tenor.

In addition to Macedonia, the Europe campaign will be presented in Albania, Austria, Croatia, Czech Republic, Germany, Hungary, Montenegro, the Netherlands, Poland, Romania and Slovakia. The commercial for the Europe campain is available at the following link https://youtu.be/H2FZlovmpmM.

Makedonski Telekom

Corporate Communications
press@telekom.mk
02/ 3242 – 506/566

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