Makedonski Telekom joins the global fight against Dementia and Alzheimer’s
Sea Hero Quest is an innovative new mobile game where everyone can contribute to the creation of the world’s largest crowd sourced data set benchmarking human spatial navigation, as a basis for setting benchmarks and standards for new diagnostic tests for dementia in humans

Today, Deutsche Telekom launched an innovative new mobile game SEA HERO QUEST, inspired by the fight against Dementia and Alzheimer’s as its most common cause.

Makedonski Telekom, as part of the Deutsche Telekom Group, joins this global campaign for raising the awareness about Dementia and Alzheimer’s, in order to bring the game closer to the Macedonian public, whereby everyone of us can contribute to identifying new ways of diagnosing and treating these diseases.

Sea Hero Quest is a multi platform mobile game specifically designed to help advance our understanding of spatial navigation and how this aspect of our brain works, as part of a joint coordinated scientific effort to manage the growing threat of dementia in the world.

According to the The Global Impact of Dementia (2013–2050) report, it is estimated that dementia will affect 135 Million people worldwide by 2050. Each year, there are 7.7 million new cases of patients with dementia, making it one of the fastest growing diseases in the world.

In Macedonia, it is estimated that around 20,000 people suffer from Alzheimer's dementia, but only a fraction are treated or are aware they have the disease, because of the misconception that it is a normal part of human aging, which can actually be a progressive destruction of brain functions, usually caused by Alzheimer's disease. Creating a global benchmark for how we navigate is widely acknowledged as one of the key steps towards developing new diagnostic tests for the diseases that cause dementia.

Early detection of disease symptoms is necessary for discovering new effective drugs for slowing the disease, for which the cure is yet to be found. Dementia robs people of memory, ability to navigate in space and time, and may lead to complete loss of self-awareness and inability to independently perform basic life functions.

Sea Hero Quest is a story about a young boy who follows in his father's footsteps in order to bring back his memories of a former life and maritime adventures. Only 2 minutes spent playing Sea Hero Quest is equal to 5 hours of lab based research. If 100,000 people play Sea Hero Quest for just 2 minutes, this will equate to 50 year’s worth of lab based research. That alone speaks about the importance of this game which we believe each of us will play and join the adventures of the Sea Hero, for good and humane cause, which affects us all.

Sea Hero Quest is available globally for iOS and Android and can be downloaded now for free from the App Store and Google Play.

More information about this unique game for good, the story of its creation and the condition it is designed to help us understand can be found at www.seaheroquest.com

Sea Hero Quest was developed in cooperation with international partners, including: the charity organization Alzheimer’s Research, the University College London, the University of East Anglia and the games developers Glitchers.

The game is not a test for dementia. It has been designed to gather data on the healthy person’s ability to navigate, which will in turn provide criteria for comparison with persons with dementia symptoms and a possibility for creation of tests for early diagnosis of the disease.

All data collected from the game will be anonymous and will be stored in a secure T-Systems server in Germany in order to ensure the data integrity and data privacy according to German data security law, one of the strictest in Europe.

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