#WhatWeDoNext – youth platform for creating better future through technology
The campaign launches on 12 August, UN International Youth Day with a universal message of digital optimism
The Deutsche Telekom and Billie Eilish partnership highlights the potential of the new generation in using the technology for good

Deutsche Telekom partners with five-time GRAMMY award winner Billie Eilish to celebrate Gen Z tech positivity, a generation of young people who have the power and the potential to create a better future. Launching on 12 August, UN International Youth Day, the #WhatWeDoNext campaign shines a light on the first true generation that is using technology to benefit not only their own generation, but society as a whole.

“We all have the potential to make a positive impact on our planet, and I’m hopeful our generation will use their platforms to collaborate and communicate, and make a difference.” commented Billie Eilish.

Deutsche Telekom believes that Life is For Sharing. Now, more than ever, facilitating equal participation in social, economic and cultural life is a key focus for the brand. #WhatWeDoNext provides young people with a voice and a platform from which they will demonstrate how they are harnessing the power of technology to make a real difference. This generation has incredible potential to navigate us towards the new future, therefore #WhatWeDoNext conveys universal message of digital optimism.

Research conducted by Deutsche Telekom shows that young Europeans aged 16-26 showed high level of optimism for the potential of technology. Following the disruptions caused by COVID-19, 93% of European Gen Z think that technology can be a useful tool for learning and education. 86% feel that it enables them to connect with online communities through shared passions. 90% say that the engagement of young people is key to building a better future, with 75% saying that social media support them in standing up for what they believe in.

The international campaign launches today with a film featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film we see how the representatives of this generation are challenging negative perceptions around their use of technology, and how they are using the technology to make positive changes, from campaigning against climate change, championing equality, creativity and even cyber security.

Challenging the notion that they are simply screen obsessed, this film kick starts Deutsche Telekom’s mission to support this generation as they find their way in a new world. Through its highly successful music platform, Telekom Electronic Beats, Deutsche Telekom will continue to explore #WhatWeDoNext providing a platform for Gen Z to take an active role in the conversation.

To view the film and more information on the campaign, go to: www.telekom.mk/whatwedonext

Further information for the media at:

www.telekom.com/en/company/topic-specials/special-corona

www.electronicbeats.net/

www.instagram.com/electronicbeats/

www.facebook.com/ElectronicBeats/

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